Oligopoly

A state of limited competition, in which a market is shared by a small number of producers or sellers.

Coca Cola is a pime example it has alot of oppostion but has proven th test of time and it has incredibley limited competion.

 

Coca Cola has limited competion because it has beena round for many years and is a proven company. It was also widely distrubuted by the American Milletary and now Coca Cola work with Milletary Vietterans to find them jobs. 'In order to understand how Coca-Cola is working to hire veterans, you have to know our history with the military. The Coca-Cola Company has a longstanding history of support for our nation’s Armed Services, dating back to 1941 when then President of the Company, Robert W. Woodruff, pledged to place Coca-Cola within arm’s reach of desire wherever U.S. troops were stationed around the world. Today, we are a continuous supporter of veterans.'

 

The Cola Wars

 

The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers The Coca-Cola Company and PepsiCo.

As of March 2011^[update], Pepsi was in third place behind Coca-Cola and Diet Coke. In 2010, Diet Coke outsold Pepsi; Coca-Cola sold 1.6 billion cases of its regular soda and 927 million cases of its diet soda, while Pepsi sold only 892 million cases.

 

Coca-Cola advertising has historically focused on wholesomeness and nostalgia for childhood. Coca-Cola advertising is often characterized as "family-friendly", and often relies on "cute" characters (e.g., the Coca-Cola polar bear mascot and Santa Claus around Christmas).

 

 

One example of a heated exchange that occurred during the Cola Wars was Coca-Cola's making a strategic retreat on July 11, 1985, by announcing its plans to bring back the original "Classic" Coke after recently introducing New Coke. Notable promoters of Coca-Cola have included Bill Cosby, Whitney Houston, Paula Abdul, Weird Al Yankovic, George Michael, Christina Aguilera, Max Headroom, Celine Dion, Elton John and most recently, Taylor Swift.

Pepsi adverts often focus on celebrities choosing Pepsi over Coca-Cola, supporting Pepsi's positioning as "The Choice of a New Generation". Celebrities who have promoted Pepsi include Mariah Carey, KISS, Tina Turner, Britney Spears, Beyoncé Knowles, Pink, Enrique Iglesias, David Bowie, Rod Stewart, Jim Varney, Elvis Presley, One Direction, Michael Jackson, Brian May, Roger Taylor, Madonna, Spice Girls, Shakira, Amr Diab,  Ray Charles, and Elton John (who has also promoted Coca-Cola). In 1975, Pepsi began showing people in blind taste tests called the Pepsi Challenge, in which they preferred one product over the other, and then they began hiring increasing numbers of popular spokespersons to promote their products.