- In what ways do you think globalisation of media might be responsable for imposing Western or American values and lifestyle countries across the world?
- What effects d you think this might have on local culture and identity?
Popular Culture
- Mass culture, low culture or folk culture.
- Mass-produced, commercialised prducts, short-lived and have no artistic value.
- Popular culture is everyday culture aimed at everybody: simple, undemanding, easy-to-understand, entertaining.
- Red top tabloid newsapers; TV films; TV drama; pop music; thrillers and cheap paperback books.
- Popular culture products demand little critical thought analysis or dscussion and do not challenge domiant cultural ideals.
High Culture
- The oposite of popular culture.
- someting special to be treated differently and revered.
- Something art of a country heritage which is worth preserving.
- Mainly aimed at middle and upper class people.
- High quality news programmes, documentaries, classical music, jazz, literature by selected autos ad great works of art.
- Tomlinson (1999); Reception Theory
Mass Culture Theory
New media has led to merge of popular ad high culture.
New media make high culture to be trasprted to people so there is no need to access ccert halls, art galeries or theatres.
High culture products are increasingly being tured into poular culture products and sold e.g. Va Gogs paitings on aprons, mugs, laying cards etc.
Pluralist & Postmodern Views on Mass Culture Theory
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