Wednesday 26 February 2014

Internet History



1969
In 1969, work began on the ARPAnet, grandfather to the Internet. Designed as a computer version of the nuclear bomb shelter, ARPAnet protected the flow of information between military installations by creating a network of geographically separated computers that could exchange information via a newly developed protocol (rule for how computers interact) called NCP (Network Control Protocol).
One opposing view to ARPAnet's origins comes from Charles M. Herzfeld, the former director of ARPA. He claimed that ARPAnet was not created as a result of a military need, stating "it came out of our frustration that there were only a limited number of large, powerful research computers in the country and that many research investigators who should have access were geographically separated from them." ARPA stands for the Advanced Research Projects Agency, a branch of the military that developed top secret systems and weapons during the Cold War.
1980/81

1995


1999

Media Glossary

Sir Tim Berners-Lee(b.1955)-
Berners Lee is a British computer scientist who invented the World Wide Web. Timothy John Berners Lee was born on 8 June 1955 and grew up in London. He studied physics at Oxford University and became a software engineer.
In 1980, while working at CERN, the European Particle Physics Laboratory in Geneva, he first described the concept of a global system, based on the concept of 'hypertext', that would allow researchers anywhere to share information. He also built a prototype called 'Enquire'.
In 1984, Berners Lee's returned to CERN, which was also home to a major European Internet node. In 1989, Berners Lee published a paper called 'Information Management: A Proposal' in which he married up hypertext with the Internet, to create a system for sharing and distributing information not just within a company, but globally. He named it the World Wide Web.
He also created the first web browser and editor. The world's first website, http://info.cern.ch, was launched on 6 August 1991. It explained the World Wide Web concept and gave users an introduction to getting started with their own websites.
In 1994, Berners Lee founded the World Wide Web Consortium at the Laboratory of Computer Science (LCS) at the Massachusetts Institute of Technology in Boston. He has served as director of the consortium since then. He also works as a senior research scientist at LCS which has now become the Computer Science and Artificial Intelligence Laboratory.
ARPAnet-
The precursor to the Internet, ARPANET was a large wide-area network created by the United States Defense Advanced Research Project Agency (ARPA). 
Established in 1969, ARPANET served as a testbed for new networking technologies, linking many universities and research centers. The first two nodes that formed the ARPANET were UCLA and the Stanford Research Institute, followed shortly thereafter by the University of Utah.
CERN-
At CERN, the European Organization for Nuclear Research, physicists and engineers are probing the fundamental structure of the universe. 

They use the world's largest and most complex scientific instruments to study the basic constituents of matter – the fundamental particles this gives the physicists clues about how the particles interact, and provides insights into the fundamental laws of nature.

Founded in 1954, the CERN laboratory sits astride the Franco-Swiss border near Geneva. It was one of Europe's first joint ventures and now has 21 member states.
Broadband-
Broadband is the name given to any fast, permanent internet connection. It can be delivered by cable, satellite, mobile, fibre optics and ADSL (the most popular way).

When the internet revolution began, users accessed the net via dial-up and a ‘modem’ - a piece of hardware that converts signals from your computer so they can travel down a telephone line, and vice-versa. (A modem is a bit like an interpreter who translates back and forth between two languages.)
The difference between dial-up and broadband is like the difference between a country lane and a motorway. Replace a single band with separate bands for uploading, downloading and voice - and you speed up traffic many times over. Instead of one, narrow band you get a broader band – hence ‘broadband’.
Dial-up-
Refers to connecting a device to a network via a modem and a public telephone network. Dial-up access is really just like a phone connection, except that the parties at the two ends are computer devices rather than people. Because dial-up access uses normal telephone lines, the quality of the connection is not always good and data rates are limited. In the past, the maximum data rate with dial-up access was 56 Kbps (56,000 bits per second), but new technologies such as ISDN are providing faster rates.


Hypertext (HTML) -
HTML is a language for describing web pages. HTML stands for Hyper Text Markup Language, HTML is a markup language. A markup language is a set of markup tags, the tags describe document content. HTML documents contain HTML tags and plain tex, HTML documents are also called web pages



Folksonomy –
 


RSS –
 
 
XML –



Convergence –

 
Audience –



Institutions –

Globalisation

The term globalisation refers to the growing interdependence of societies around the world with the global spread of the same culture, consumer goods and economic interests.

This is evidence of the increase in globalisation. This is the data from mcdonalds (12-month growth rate is calculated with the per share revenue (EBITDA, FCF, earnings) of the last 12 months over the per share revenue (EBITDA, FCF, earnings) over the previous 12 months. 5-year and 10-year growth rates are calculated with least-square regression based on the 5-year and 10-year numbers.)

As you can sea due to globalisation has increased and mcondalds is becoming moe profiable overtime.


Internet penertration by region 2012
1.How does the pie chart illustrate global inequality to internet access?
Not all countries have the acess to media and if they cant access it they cant use it.
2.How might this affect globalisation?
This effects globalisation because the developing countires become further apart from MEDC's.










Debates about new media

Curran & Seaton (2003): 2 pespectives on new medoa and globalisation:




Theese ideas teach us that the future of globalisation is unlikely to become weak because it is growing.

Neophiliac Perspective (Postmodernist)

New media is beneficial because:

  • Increased consumer choice: there are hundres of news and entertainment channels to choose from as well as platorms o access them.
  • An e-commerce revolution: consumer have more power to compare products and services and so can make better informed desicions. E-commerce has revoluionised how we shop and underminded high strees stores.
  • Revialising democracy: new media offes people the education and information to play an active rold in democratic societies making politicians more accountable.

Revitalising Democracy

  • The internet allows unreported storied to leak out.
  • The intenet provides people with wider or alternative veiwpoints unlikely to be found through conventional information streams such as BBC news and newspapes (old media).
  • The internet gives a voice to those who would othewise go unheard.

In terms of globalisation the internet will keep devloping with more technogloy and being able to acess it faster.
Cultural Pessimist Perspective

  • Not so new media.
  • Domination by media conglomerates.
  • Commercialisation.
  • Reinforcing elite power.
  • Decline the quality culture.
  • Lack of regulation.



Monday 24 February 2014

Globalisation Disadvantages

  • The indigenous are losing here culture.
  • It benefits us more than the actual LEDC.
  • There is no way of guaranteeing that the wealth will help the developing country.
  • Pollution of the environment, safety risks, low wages, poor working conditions.
  • There is a chance that because there are so many developing companies in foreign countries - jobs could potentially be lost in the more developed countries.
  • Traditions, languages and cultures could be lost.
  • The role of the developing country in everything is to provide when it already struggles to provide for itself.
  • Local companies could be driven out of business.

Globalisation Advantages

  • Globalisation can provide jobs for poorer and indigenous people and help them to learn new skills.
  • It can bring wealth to local economies when companies have to buy products and resources.
  • It is a way of sharing idas and experiencing new cultures and lifestyles.
  • How quickly did we find out about the Indian Ocean Tsunami or the earthquake in Hati? Globalisaion increases awareness of key issues throughout the world.
  • Maybe then people can become more aware of important issues such as global warming or deforistation.
  • There is more food and clean water readily available.

Globalisation quiz


Bitesize Globalisation


We now communicate and share each other's cultures through travel and trade, transporting products around the world in hours or days. We are in a huge global economy where something that happens in one area can have knock on effects worldwide. This process is called globalisation.

What is globalisation?

Globalisation is the process by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. Globalisation has increased the production of goods and services. The biggest companies are no longer national firms but multinational corporations with subsidiaries in many countries.

Globalisation has been taking place for hundreds of years, but has speeded up enormously over the last half-century.

Globalisation has resulted in:

·         increased international trade

·         a company operating in more than one country

·         greater dependence on the global economy

·         freer movement of capital, goods, and services

·         recognition of companies such as McDonalds and Starbucks in LEDCs

Although globalisation is probably helping to create more wealth in developing countries - it is not helping to close the gap between the world's poorest countries and the world's richest.

The animation shows how wealth is distributed. Click on the income brackets to see where the richest and poorest countries are located.

·         Improvements in transportation - larger cargo ships mean that the cost of transporting goods between countries has decreased. Economies of scale mean the cost per item can reduce when operating on a larger scale. Transport improvements also mean that goods and people can travel more quickly.

·         Freedom of trade - organisations like the World Trade Organisation (WTO) promote free trade between countries, which help to remove barriers between countries.

·         Improvements of communications - the internet and mobile technology has allowed greater communication between people in different countries.

·         Labour availability and skills - countries such as India have lower labour costs (about a third of that of the UK) and also high skill levels. Labour intensive industries such as clothing can take advantage of cheaper labour costs and reduced legal restrictions in LEDCs.

·         Transnational corporations

·         Globalisation has resulted in many businesses setting up or buying operations in other countries. When a foreign company invests in a country, perhaps by building a factory or a shop, this is called inward investment. Companies that operate in several countries are called multinational corporations (MNCs) or transnational corporations (TNCs). The US fast-food chain McDonald's is a large MNC - it has nearly 30,000 restaurants in 119 countries.

·         Examples of multinational corporations

·         Shell

·        

·         A Shell filling station

The majority of TNCs come from MEDCs such as the US and UK. Many multinational corporations invest in other MEDCs. The US car company Ford, for example, makes large numbers of cars in the UK. However, TNCs also invest in LEDCs - for example, the British DIY store B&Q now has stores in China.

Factors attracting TNCs to a country may include:

·         cheap raw materials

·         cheap labour supply

·         good transport

·         access to markets where the goods are sold

·         friendly government policies

Positive impacts of globalisation

Globalisation is having a dramatic effect - for good or ill - on world economies and on people's lives.

Some of the positive impacts are:

·         Inward investment by TNCs helps countries by providing new jobs and skills for local people.

·         TNCs bring wealth and foreign currency to local economies when they buy local resources, products and services. The extra money created by this investment can be spent on education, health and infrastructure.

·         The sharing of ideas, experiences and lifestyles of people and cultures. People can experience foods and other products not previously available in their countries.

·         Globalisation increases awareness of events in far-away parts of the world. For example, the UK was quickly made aware of the 2004 tsunami tidal wave and sent help rapidly in response.

·         Globalisation may help to make people more aware of global issues such as deforestation and global warming - and alert them to the need for sustainable development.

Negative impacts of globalisation

Critics include groups such as environmentalists, anti-poverty campaigners and trade unionists.

Some of the negative impacts include:


Protestors in London

·         Globalisation operates mostly in the interests of the richest countries, which continue to dominate world trade at the expense of developing countries. The role of LEDCs in the world market is mostly to provide the North and West with cheap labour and raw materials.

·         There are no guarantees that the wealth from inward investment will benefit the local community. Often, profits are sent back to the MEDC where the TNC is based. Transnational companies, with their massive economies of scale, may drive local companies out of business. If it becomes cheaper to operate in another country, the TNC might close down the factory and make local people redundant.

·         An absence of strictly enforced international laws means that TNCs may operate in LEDCs in a way that would not be allowed in an MEDC. They may pollute the environment, run risks with safety or impose poor working conditions and low wages on local workers.

·         Globalisation is viewed by many as a threat to the world's cultural diversity. It is feared it might drown out local economies, traditions and languages and simply re-cast the whole world in the mould of the capitalist North and West. An example of this is that a Hollywood film is far more likely to be successful worldwide than one made in India or China, which also have thriving film industries.

·         Industry may begin to thrive in LEDCs at the expense of jobs in manufacturing in the UK and other MEDCs, especially in textiles.

Anti-globalisation campaigners sometimes try to draw people's attention to these points by demonstrating against the World Trade Organisation. The World Trade Organisation is an inter-government organisation that promotes the free flow of trade around the world.

Generic Mark Scheme


LEVEL / GRADE
APPLICATION OF LEARNING FOR ARGUMENT
USE OF MEDIA THEORIES AND EXAMPLES
KNOWLEDGE OF MEDIA INDUSTRIES, AUDIENCES AND TEXTS
PERSONAL ENGAGEMENT
 16-20
 
Excellent adaptation of learning for the specific question.  Arguments are coherent and relevant
Clear fluent use of media theories and examples
Clear fluent knowledge of media industries, audiences and texts
Clear personal engagement with issues and debates
12-15
Good adaptation of learning for specific question.
Sensible, mostly clear use of media theories and examples
Sensible, mostly clear knowledge of media industries, audiences and texts
Clear attempt at personal engagement with issues and debates
8-11
Limited ability to adapt learning to specific question
Partially coherent and / or basic use of media theories and examples
Partially coherent and / or basic knowledge of media industries, audiences and texts
Very basic personal engagement with issues and debates
0-7
 
Answer may lack relevance to the question and may be incoherent.
Inaccurate or little use of media theory and examples
Inaccurate or little knowledge of media industries, audiences and texts
No personal engagement with issues and debates