Globalisation

The term globalisation refers to the growing interdependence of societies around the world with the global spread of the same culture, consumer goods and economic interests.

This is evidence of the increase in globalisation. This is the data from mcdonalds (12-month growth rate is calculated with the per share revenue (EBITDA, FCF, earnings) of the last 12 months over the per share revenue (EBITDA, FCF, earnings) over the previous 12 months. 5-year and 10-year growth rates are calculated with least-square regression based on the 5-year and 10-year numbers.)

As you can sea due to globalisation has increased and mcondalds is becoming moe profiable overtime.

Internet penertration by region 2012

1.How does the pie chart illustrate global inequality to internet access?

Not all countries have the acess to media and if they cant access it they cant use it.

2.How might this affect globalisation?

This effects globalisation because the developing countires become further apart from MEDC's.

Debates about new media

Curran & Seaton (2003): 2 pespectives on new medoa and globalisation:

Theese ideas teach us that the future of globalisation is unlikely to become weak because it is growing.

Neophiliac Perspective (Postmodernist)

New media is beneficial because:

• Increased consumer choice: there are hundres of news and entertainment channels to choose from as well as platorms o access them.
• An e-commerce revolution: consumer have more power to compare products and services and so can make better informed desicions. E-commerce has revoluionised how we shop and underminded high strees stores.
• Revialising democracy: new media offes people the education and information to play an active rold in democratic societies making politicians more accountable.



Revitalising Democracy

• The internet allows unreported storied to leak out.
• The intenet provides people with wider or alternative veiwpoints unlikely to be found through conventional information streams such as BBC news and newspapes (old media).
• The internet gives a voice to those who would othewise go unheard.

In terms of globalisation the internet will keep devloping with more technogloy and being able to acess it faster.

Cultural Pessimist Perspective

• Not so new media.
• Domination by media conglomerates.
• Commercialisation.
• Reinforcing elite power.
• Decline the quality culture.
• Lack of regulation.