Generic Mark Scheme

LEVEL / GRADE	APPLICATION OF LEARNING FOR ARGUMENT	USE OF MEDIA THEORIES AND EXAMPLES	KNOWLEDGE OF MEDIA INDUSTRIES, AUDIENCES AND TEXTS	PERSONAL ENGAGEMENT
16-20	Excellent adaptation of learning for the specific question.  Arguments are coherent and relevant	Clear fluent use of media theories and examples	Clear fluent knowledge of media industries, audiences and texts	Clear personal engagement with issues and debates
12-15	Good adaptation of learning for specific question.	Sensible, mostly clear use of media theories and examples	Sensible, mostly clear knowledge of media industries, audiences and texts	Clear attempt at personal engagement with issues and debates
8-11	Limited ability to adapt learning to specific question	Partially coherent and / or basic use of media theories and examples	Partially coherent and / or basic knowledge of media industries, audiences and texts	Very basic personal engagement with issues and debates
0-7	Answer may lack relevance to the question and may be incoherent.	Inaccurate or little use of media theory and examples	Inaccurate or little knowledge of media industries, audiences and texts	No personal engagement with issues and debates